IT'S ALL ABOUT THEM!
Our aim is to redefine what Direct Trade means for the farmers. Our approach is not only to make sales, but also to create a sustainable business for each individual farm we are working with. We are committed to being there every step of the way, from pre-harvest to the sale, helping with technical support, economic development, and commercialization of their crop.
OUR BELIEF IS THAT FARMERS ARE THE MOST IMPORTANT LINK IN THE COFFEE CHAIN. WE ARE BEYOND OFFERING CHARITY TO OUR FARMING PARTNERS. OUR AIM IS TO EDUCATE FARMERS ABOUT THE BUSINESS SIDE OF COFFEE. WE WANT TO ENCOURAGE SUSTAINABLE GROWTH FOR OUR PARTNERS IN A COFFEE INDUSTRY THAT HAS BECOME TOO COMPLICATED TO NAVIGATE FOR THE AVERAGE FARMER. WE ARE SIMPLIFYING THE ACTION OF TRADING COFFEE SO THAT BOTH PRODUCERS AND BUYERS CAN BENEFIT FROM A DIRECT RELATIONSHIP.
MICRO BENEFICIO DE CAFE BELEN
Micro Beneficio Belen started more than 30 years ago when Moises saw the business opportunity in the coffee trade. At the time he only had a small few acre lot.
Through the years, and with the help of his family, he grew the farm to what it is today and currently is able to produce about 400,000 lbs of coffee cherries, of the Red Catuai, Yellow Catuai, and Pacamara varietals. He also was able to build his own small washing station in which he currently processes all of his coffee.
The farm is divided into the following lots:
- Los Rios at 1400masl
- El Chayal at 1700masl
- El Salto at 1800+masl
- Los Aguacates at 1800+masl
This year we are offering two lots out of his farm. The Los Aguacates Lot and the El Salto lot. The Red Catuai Los Aguacates lot was the first coffee we offered in 2016. Sampling this coffee was the main reason why we decided to start La Cumbre. The El Salto lot is an experimental lot growing Pacamara which we are excited to debut this year. Having known Moises for years, we look forward to what the future holds for his coffee and continuing to work with him on new projects.
This is the first year Moises will be able to sell his coffee outside of Guatemala under his own name. Moises is very excited about the opportunities ahead, and to have his coffee enjoyed outside of his home country.
Our goal with Moises is to implement new processing methods (Natural, Honeys, etc) and provide him with technical support along the way to diversify his offerings. We are confident that the next harvest will be one of many exciting offerings to come!
ALBERTINA PARADA / ROQUE DEL CID
LA CALERA FARM
This farm started in the late 70's. It was a family effort that began with Albertina's parents, who at the time were producing coffee in a conventional way. In 1986 the farm was passed on to Albertina who together with her husband Roque decided to continue her family's coffee legacy.
By the early 90's their farm had grown to about .75 acres with a total production of 5000 lbs of coffee cherries, which they sold to the town's wet mill. With the help of their kids, they grew their farm to about five acres by 2006, producing up to 30,000 lbs of coffee cherries at their peak. This growth was also facilitated by shifting to more environmentally friendly and sustainable agricultural methods.
However, in 2013 everything changed. The coffee leaf rust crisis swept through Central America. This affected 90% of Albertina's crop. With prices low, it did not make economic sense to save their crop and they made the difficult decision to reduce production. La Calera downsized back to the original one-acre lot.
By 2016 they were only producing about 3000 lbs of coffee cherries, using the Natural process. Around this time, we were able to sample their coffee and saw its potential. Throughout 2016 we assisted them with cuppings, pre-harvest, harvest and post-harvest of the crop. Although the lot was small, it was the highest scoring micro-lot we cupped.
After two years of hard work, 2018 will be the first year they export their coffee. Now, Albertina's goal is to grow the farm back to its five acre peak. With improved processing methods and the ability to export their coffee, La Calera can command a better price and will be able to rebuild their farm sooner rather than later.
We know that you will enjoy La Calera's coffee as much as we have.