All of our processes will be transparent and open to both the farmers and the buyers, to ensure transparency in the trade of the coffee.
Every farmer, regardless of the size of his/her farm is big or small, will have the same access to markets and technical support offered at each time and stage of the process. EVERY FARMER WILL BE TREATED EQUALLY!
We believe in supporting the community as a whole because we share these communities with our farmers. A strong community benefits not only the farmers but everyone else that lives in it!
WHAT WE AIM FOR
Our mission is to 0pen markets and develop relationships with our farmers, in and outside of Guatemala, and to create direct relationships between producers and consumers. We aspire to give new meaning to the idea of Direct Trade, in which the trade has a bigger impact on the producers and their communities.
Our vision is to make of the regions we are working with, coffee exporting areas on their own merits. Where opportunities are provided for all producers no matter how big or small their operation is. Having a more equal and efficient coffee trade for all.
WHO WE ARE
Co-Founder / Business Dev / Sales US
Having lived in the Pacific Northwest for more than a decade working in the food & beverage industry, he saw the opportunity to market Guatemalan coffees from small producers. Learning from the Makers Philosophy of the Northwest. He approaches coffee the same way, showcasing the farmers as the makers of the coffee.
He oversees all aspects of the company's strategy and operations. He is the connections between Guatemala and the US. Coordinating sales, relationships with buyers and origin trips.
JOSE C. PEREZ
Co-founder / Farmer Outreach Guatemala
From Guatemala himself. He saw the opportunity to go back to his roots while at the same time supporting the community, by working side by side with coffee farmers. His experience in project management makes him an invaluable part of the company. Offering support every step of the way; while establishing relationships with new producers.
He oversees QC and farmer relations and is the main point of contact with farmers in Guatemala
Operations / Sales Guatemala
From a family with a long tradition in coffee, he brings experience in producing and processing. Coordinating all technical support services and farm visits. He is the liaison between farmers and our processing partners.
He oversees the day to day operations of the company and coordinates sales within the local market in Guatemala.